Publicado: Jue, Diciembre 05, 2019
Espectáculos | Por Manuelo Venegas

Deliveroo advertisement banned by authorities after receiving 300 complaints

Deliveroo advertisement banned by authorities after receiving 300 complaints

Many potential customers were left outraged by the food delivery service's misleading advertising campaign which saw a woman diving into a bag brought to her door by one of the team's drivers. A Go Compare advert which featured the brand's recognisable male opera singer involved in a auto accident has had the most complaints (336) for trivialising vehicle crashes.

During the distribution of the meals the woman calls out restaurant names and type of food: KFC, Wagamama, Pizza Express, Burger King, and others.

The GoCompare advert, featuring a male opera singer involved in a vehicle accident, received 336 complaints, mostly arguing it trivialised crashes and was distressing.

The on-screen text stated "Geographical restrictions apply". The ASA said it did not break its rules.

"Because that was not the case, and because the ad did not state that a delivery charge would be applied to each order from a different restaurant, we concluded it was likely to mislead". It was only marginally beaten by a poster for the Cheltenham Fireworks show which featured a dog wearing ear defenders and angered animal-lovers for belittling the fear many dogs suffer from such displays. It said this was reinforced when the lady jumps into the Deliveroo bag and disappears. The advertiser withdrew the ad so no further action was required.

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Viewers complained it was misleading, pointing out that Deliveroo customers had to make separate orders - with separate delivery fees - if they wanted food from different restaurants.

The company said this modified into illustrated by the "magic score" the mom disappeared into, which "drew on the conventional pulling-a-rabbit-from-a-hat magic trick".

One of Deliveroo's recent ads has incited outrage from viewers, managing to tot up more than 300 complaints since it aired.

While the ad showed an unrealistic depiction of a family night in, it said it considered the domestic setting and the explicit reference to "All your family favourites, now on Deliveroo" strongly implied families or other groups who meant to eat together.

For this reason, it told Deliveroo that it must not broadcast it again in its current form.

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