Publicado: Mier, Diciembre 04, 2019
Espectáculos | Por Manuelo Venegas

Apple announces first ever Apple Music Awards

Apple announces first ever Apple Music Awards

After issuing a plethora of new hardware this year, starting from new iPads and finishing with the AirPods Pro, Apple is reserving a stage today entirely for its new adventures in content and media. Apple Music's editorial staff picked three of the winners while the other two were based on streaming figures.

Eilish, 17, who burst onto the alternative pop scene this year and is nominated for four Grammy Awards in January, came 5th on the list of most streamed songs, with "Bad Guy", Apple Music said in a year-end list.

AM has also announced the winners.

Apple announced Monday that Eilish's When We All Fall Asleep, Where Do We Go? has been named album of the year. The musically diverse group of inaugural winners have sparked deep social conversation, influenced culture and inspired our customers around the world. The awards are meant to celebrate "the best and boldest musicians" of the year and the "enormous impact they have had on global culture".

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Antony Yiu, an entrepreneur in advertising and one of the organizers, said they want other business sectors to join them. Hong Kong leader Carrie Lam has said she'll accelerate dialogue but hasn't offered any concessions since the elections.

Each award features Apple's custom silicon wafer suspended between a polished sheet of glass and a machined and anodized aluminum body.

Apple will celebrate the awards Wednesday with a live-streamed concert from Eilish at the company's Cupertino, California headquarters. Copper layers are deposited and patterned by ultraviolet lithography to create connections between billions of transistors. In a symbolic gesture, the same chips which power the devices that put the world's music at your fingertips sit at the very heart of the ‌Apple Music‌ Awards.

The winners for Global Artist of the Year, Songwriter of the Year and Breakthrough Artist of the Year were hand-selected by Apple Music's global editorial team of experts and tastemakers and given to artists who have true passion for their craft, who boldly defy conventions in the category and who embody a sense of humanity, where listeners are drawn as much to who they are as to their music.

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