Publicado: Lun, Diciembre 02, 2019
Financiera | Por Marilu Caballero

Shoppers spend $7.4 billion online during Black Friday sales

Shoppers spend $7.4 billion online during Black Friday sales

"Cyber Monday will set a new record as the largest-and fastest-growing online shopping day of the year with $9.4 billion in sales, an 18.9 percent increase year over year (YoY)", said the Adobe communications team in an online post.

All the online shopping may have helped thin the crowd at malls on Black Friday.

Cyber Monday is now a marketing term which is used by online retailers across the globe to drive online sales.

'We've got a shorter holiday selling season.

Following swiftly on the heels of a Thanksgiving that broke records with $4.2 billion in online sales, Black Friday also hit a new high, although it just fell short of predictions.

Black Friday has had its critics - some have suggested the Black Friday sales are a retail import from the USA that Kiwi shoppers don't need, and in France, a law is being considered to ban the day's rampant consumerism.

A caution tape is seen by the entrance to a line during a sales event on Thanksgiving day at Walmart in Westbury, N.Y., on November 28, 2019.

The most-popular items being tossed into the virtual carts included Frozen 2, NERF, and Paw Patrol toys; video games "FIFA 20", "Madden 20", and Nintendo Switch; and electronics including Apple laptops, AirPods and Samsung TVs, according to Adobe. In the video game category, the top sellers were Federation Internationale de Football Association 20, Madden 20 and Nintendo Switch.

Buying online and picking up in store transactions grew 43.2% this year, meaning retailers have been able to connect their offline and online operations, Adobe said.

Embajadora EEUU critica "falta de transparencia y competitividad RD"
Bernstein, indicó que ha recibido denuncias de empresarios estadounidenses, en el sentido de que el Estado Dominicano introduce nuevas leyes y regulaciones sin previo aviso, afectando la inversión inicial de las mismas.

They also believe that last few hours of Cyber Monday will draw an influx of people who are eager to take advantage of last minute deals.

A full $2.9 billion of Black Friday sales happened on smartphones.

"With Christmas now rapidly approaching, consumers increasingly jumped on their phones rather than standing in line", Head of Adobe Digital Insights Taylor Schreiner said in a statement. That has changed as retailers hope to catch more sales over a longer period of time.

A key insight is that the 2019 online holiday shopping season is projected to be $143.7 billion, which is 14.1 percent higher than previous year.

Adobe expects shoppers to spend a total of $143.8 billion during the entire holiday season.

Online and in-store shopping aren't always completely separate, though.

According to Adobe online sales are up about 20% from past year, suggesting shoppers are getting more comfortable making large purchases online.

With Thanksgiving landing six days later than past year, retailers invested more into their seasonal advertising and laid out steep discounts for customers on everything from appliances to sporting goods.

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