Publicado: Jue, Noviembre 14, 2019
Financiera | Por Marilu Caballero

Nike cuts ties with Amazon, but shoes won't vanish from site

Nike cuts ties with Amazon, but shoes won't vanish from site

The partnership was widely seen as a bid by Nike address the sale of its products by unauthorized or third-party vendors on Amazon's marketplace.

Nike has made a decision to stop selling on Amazon, ending a pilot program that started in 2017. The retail giant has been partnering with third parties that offer Nike products to ensure that it will still be able to offer items for customers searching for Nike gear.

"We will continue to invest in strong, distinctive partnerships for Nike with other retailers and platforms to seamlessly serve our consumers globally", Nike said Wednesday in a statement to The Post. Third-party sellers whose listings were removed simply popped up under a different name.

Nike isn't cutting ties with Amazon entirely.

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Bloomberg reports Nike chose to end the program amid an overhaul of its retail strategy and the decision to hire ex-eBay CEO John Donahoe as its next chief executive.

Amazon has always been courting major fashion and athletic companies to sell products on its website, and for years Nike had avoided selling its products directly to the e-tail behemoth as it sought to retain control over its brand. Nike officials said they will continue using Amazon web hosting to power the Nike website and many of its apps.

The partnership will end as Nike ramps up its own direct-to-consumer initiatives. Nike, which generated about 15 percent of its sales from its own website and retailer partner sites past year, has previously said it sees that percentage rising to 30 percent by 2023.

Nike's departure could be a blow for Amazon, which is increasingly facing complaints over the amount of counterfeit merchandise found across its marketplace. Nike, which generated $36 billion in revenue past year, sells its products through a large, global network of retailers.

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