Publicado: Jue, Setiembre 19, 2019
Global | Por Milagro Delgado

Sweatshirts with school shooting themes causing backlash for fashion company

Sweatshirts with school shooting themes causing backlash for fashion company

Fred Guttenberg, whose 14-year-old daughter Jaime died in the Parkland, Fla., tragedy, tweeted, "Under what scenario could somebody think this was a good idea? Our pain is not to be sued for your fashion", a memorial Instagram page dedicated to Vicki Soto, a teacher who was murdered in the Sandy Hook Elementary School shooting in 2012, wrote on Bstroy's Instagram.

Actress Alyssa Milano echoed, "This is disgusting".

The PSA is purposefully grim, created to spark conversations about prioritizing the prevention of violent acts in school and aims to promote a more hands-on approach to ending violence, said Mark Barden, a co-founder and managing director of Sandy Hook Promise whose son, Daniel, died in the 2012 shooting. "We are reminded all the time of life's fragility, shortness and unpredictability yet are also reminded of its infinite potential". "Samsara is the cycle we must transcend to reach Nirvana". The sweatshirts did not appear to be for sale on the brand's website as of Wednesday morning, and the designer has not removed the controversial photos from its social media accounts.

"I hope all the people in the comments that are upset, are upset enough to talk to their elected officials about serious gun control measures", said Instagram user @magnetic_poles.

A powerful video shows children flaunting their new school gear as a shooting begins, forcing them to use the items in life-saving ways. "Seeing these hoodies & reactions shows how much pain there still is and how, as a country, we still have done NOTHING to stop these senseless (and all too frequent) shooting", @jillvaccaro said on Instagram.

Fallece Mario Castillejos, periodista deportivo de Televisa
Televisa Deportes se ha teñido de luto este miércoles y es que el comentarista Mario Castillejos Valle ha fallecido . La madrugada de este miércoles falleció el analista de la cadena TUDN y ex directivo de Tigres Mario Castillejos .

Grams told NBC News, "At Bstroy we have always used our platform to shed light and begin conversations on overlooked issues from reality". "But we also make it clear that it doesn't have to be this way: When we teach students to Know the Signs, and empower them to report warning signs to trusted adults, we can prevent school shootings and save lives". "But eventually that voice will say things that everyone can wear".

Bstroy - co-founded by Brick Owens and Dieter Grams - sent models down the runway in hoodies that read "Columbine", "Virginia Tech", "Stoneman Douglas", and "Sandy Hook" in their show last week, but the move didn't go down well with many.

Whether or not this polarizing strategy is successful for Bstroy, however, is yet to be seen.

"I lived through this ... to make money off of something pathetic like this is disgusting", she wrote in part.

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