Publicado: Vie, Setiembre 14, 2018
Deportes | Por Godofredo Marrero

Poll shows Nike's Kaepernick ad hit target audience

Poll shows Nike's Kaepernick ad hit target audience

Last month, the former quarterback filed an application to trademark his signature "I'm With Kap" slogan for use on jerseys, shirts, hoodies, caps and other apparel. "We just don't want our players wearing the Nike image to promote a company that affirms division and disrespect towards America".

Two-thirds of adult Americans believe NFL players have the right to kneel in protest during the national anthem, but the country is divided as to whether they actually approve of the demonstrations, according to poll results released by Quinnipiac University on Thursday.

Nike carefully weighed its choices with Kaepernick, and placed a strategic bet on the athlete-turned-social activist.

"Believe in something. Even if it means sacrificing everything", Kaepernick says in the ad campaign.

The numbers do not, of course, prove the Kaepernick ad campaign is driving purchases.

Asked for further comment by CNS News, Sorbo replied by saying the athletic gear company "blew it" with its partnership in celebration of Kaepernick, the original national anthem kneeler. Olivier Vernon, who is injured, protested past year, as did new Giants safety Michael Thomas, who remained on his feet.

Despite the backlash, online sales for the company jumped 31 percent last week, according to a new report from Edison Trends, a digital commerce research firm.

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Farrow spent a year ago on the injured reserve, but in 2016 he ran for 192 yards on 60 carries with the then San Diego Chargers. Patriots running back Rex Burkhead appeared to be limited at the beginning of the team's practice today.

While the campaign featuring Kaepernick angered many conservatives, some market analysts called it "a stroke of genius".

"This premeditated move was another subtle but significant sign of [Nike's] strength and confidence in its position in the marketplace, one that likely does more good than harm", he said.

Kaepernick is part of Nike's 30th anniversary of its "Just Do It" tagline.

Forty-nine percent of American voters support Kaepernick's appearance in the ads, while 37 percent disapprove.

The poll, which was conducted among 1,038 voters between September 6-9, comes amid renewed controversy over the protests.

"Take a knee. It's your right, American voters tell National Football League players", Tim Malloy, assistant director of the poll, said in a release.

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