Publicado: Mar, Abril 24, 2018
Global | Por Milagro Delgado

YouTube accused of still airing adverts on extremist videos

YouTube accused of still airing adverts on extremist videos

"We paused advertising, and for the past year, we've worked extensively with YouTube to improve brand safety", a Procter & Gamble spokesperson told Bloomberg.

One of the firms, Under Armour, has paused its YouTube advertising after it was discovered ads for the brand appeared on a white nationalist channel called "Wife With A goal". Ads from the Toy Association promoting the importance of play for childhood development appeared on a channel devoted to promote pedophilia; promo spots for The Friends of Zion Museum ran ahead of videos from a "real, genuine and honest Nazi" about "Jewish domination" in Hollywood. CNN found that ads from five United States government agencies, including the Department of Transportation and Centers for Disease Control, appeared on the channels promoting such content. We know that even when videos meet our advertiser-friendly guidelines, not all videos will be appropriate for all brands. Harmful, extremist content can stay on YouTube until a complaint is acted on. YouTube introduced new settings created to provide greater control to advertisers over where their spots run. The company explained how it was using machine learning technology to help remove such content from the site.

This latest report from CNN will no doubt reignite concerns from advertisers, who have to put a certain amount of trust in programmatic ad platforms that their ads are not showing up alongside offensive, extremist content. This is down from the some 3 million channels that the conglomerate - which owns household brands like Tide, Pampers, and Crest - formerly ran ads against.

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As you'd expect, advertisers are incredibly upset and have vowed to leave the platform until changes are made. According to the company, it cut digital advertising spending by $200 million a year ago, amid the YouTube freeze and as P&G found some online ads weren't being effectively targeted.

"We have strong values-led guidelines in place and are working with YouTube to understand how this could have slipped through the guardrails". Under Armour told CNN that it was suspend YouTube spending for now. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine.

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