Publicado: Sáb, Abril 07, 2018
Ciencia | Por Aurelio Ontiveros

Facebook to only run verified political ads ahead of elections in Pakistan


Facebook has launched a renewed crackdown on foreign attempts to influence elections, promising strict controls on who can run political adverts and manage pages with large followings.

The social network's announcement Friday could allay concerns of election experts and lawmakers that ads about hot-button social issues meant to be divisive and foment voter outrage might still slip through, leaving a risky weak spot on the network.

"To get authorized by Facebook, advertisers will need to confirm their identity and location", they said.

The company will now require both political ads and pages with "large numbers of followers" to be authorized. "This will help raise the bar for all political advertising online".

The company is now requiring the administrators of popular Facebook pages to become verified, and also extending previous disclosure rules for political ads to issues-based advertising. The company said Friday it is working with unnamed third parties to come up with a list of "key issues", and that it will update the list over time.

"Most of the paid ads the Internet Research Agency ran on Facebook prior to the 2016 election didn't mention Hillary Clinton or Donald Trump - but they did mention divisive political issues like guns, LGBT rights, immigration, and racial issues", said Sen. Amy Klobuchar, D-Minn., and John McCain, R-Ariz., have sponsored the bill.

The Internet Research Agency, the Kremlin-linked troll farm that has used Facebook and other social media in an attempt to meddle in US politics, created Pages meant to look like they were run by real American activists. "But they will make it a lot harder for anyone to do what the Russians did during the 2016 election and use fake accounts and pages to run ads".

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Ads will be clearly labeled with "paid for by" information, later this spring, the company says.

Facebook Inc FB.O Chief Executive Mark Zuckerberg on Friday endorsed US legislation to regulate political ads across the internet, a concession to lawmakers days before he is scheduled to testify in two USA congressional hearings. And a searchable political ads archive will be available by June.

Facebook disclosed in September that Russians under fake names had used the social network to try to influence USA voters in the months before and after the 2016 election, writing about inflammatory subjects, setting up events and buying ads. He will face questions about Facebook's dissemination of personal user data. But it wasn't until the Cambridge Analytica story - reported by the New York Times, the Guardian, the UK Observer and Britain's Channel 4 - coupled with pressure from lawmakers and a drop in Facebook's stock price that the policy changes were announced.

"When we received word that this researcher gave the data to Cambridge Analytica, they assured us it was deleted", she said.

Also this week, Facebook said it had removed 135 Facebook and Instagram accounts and 138 Facebook pages that had been controlled by the Internet Research Agency.

Zuckerberg and Facebook Chief Operating Officer Sheryl Sandberg have increased their visibility. In February, special counsel Robert Mueller indicted Russian entities for meddling in the US election with social media schemes that enabled, for instance, users in Russia to engineer fake rallies and protests across the country. "I'm really sorry for that".

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